CFOs sometimes refer to their craft as an “Art of Comparison”.

It’s meant as a self-deprecating joke but there’s a lot of truth to it; diligently preparing monthly financial statements is a bit pointless if you’re not going to use them as points of comparison.

Similarly, we’ve developed business simulation tools to predict how businesses are likely to respond to operational changes and decisions, to help owners navigate them. But there’s little point in the exercise unless you can track how a business is performing in the real world.

Fortunately, performance tracking is no longer difficult. Regulatory changes and ubiquitous high-speed internet are increasingly pushing accounting services into the cloud, allowing deeper collaboration between accountants and clients.

Cloud computing lets us you update your business data constantly. Reports are generated monthly and variances from our simulations can be observed immediately, giving an opportunity to intervene. 

Business conditions can change quickly, so it is best to monitor for them continuously.

This form of monitoring can also provide unexpected insights that might let you identify new business opportunities early.